although the site is hideous, you have to scroll to the RIGHT to see pictures and content looks like it was made by a mentally handicapped 5th grader... i bet it converts
ive seen some really pathetic sites and for some reason they convert, even better than when the company/person does a complete redesign. I guess the customer thinks "well i can trust them because i know they are not over charging me to spend money on a nice looking website"
