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An Excellent Post Mr.Doughs!
I've been doing SE Campaigns for Adult Clients for a while so I thought it was about time to get a start here at GFY and say Hello Everyone! This thread seemed like a good place to start.
I would like to add my view on the Domain Trust / Domain Age areas - which have been a bullet point on Most SEO consultants top list for years. I would also point out that bullet points on SEOs lists age badly. 1 for example would be the KeyWord Meta Tag which has so little value we don't even put it on anymore ( well sometimes we do... but you get my drift ). But, some SEOs will still have you put that on TOP Priority!
Most SEOs associate Domain Trust with Domain Age. But let's look a little further into that. Look at how quickly TUBE sites took over and continue to dominate. Some are hardly 2 years old and did an Absolute VERTICAL on the traffic charts. So, the whole "Aged Domain Theory" is in the trash right there. The success of these often hated Tube Sites was caused by - The Popular Vote (and I'll get to that more later).
SEO Links:
I like to relate Links for SEO as to Club Fliers where as each Link Google detects is a flier inviting GoogleBot to a Night Club. In the traditional analogy Google decides which Club to go to based on how much it Trusts the person it got the Flier/Link from. But that traditional analogy is too human as it applies human limitations to the situation.
A human can only go to 1 or a few different places... where as GoogleBot can go to all of them (GoogleBot GETS Shit Faced Every NIGHT!!). Since GoogleBot can go to all of the parties and clubs... Why would it Matter how much it Trusts the person it got the Link/Club Flier from or how long it has know that person. GoogleBots Job is to find everything everywhere.
It is a FACT that GoogleBot follows every link no matter who it got it from. So Authority and/or Trust do not influence GoogleBot when it comes to that.
How much Relevant Value Google assigns to a Link and it's Anchor Text - IS where the origin Domain's Authority is factored in. But, that is only applied when an End User does a Google Search.
I think everyone knows that all searches (Google or not) are based on Relevance and Relevance ALONE. But, even here Authority and Trust are Not as influential as Most would have you believe.
For example. Lets say you have 100 of what people think are MEGA AUTHORITY DOMAINS that are as old as the internet. And they all link to porn.com with link text "Hot Girls" (and slight variations of course). Well, now we know where all the Hot Girls are at right?? We know for sure... LETS GO!!!!
But what happens when the End User/Web Surfer gets there... and it's all GAY Guys??
Now, we know that 100 Authority Domains would not make that kind of link mistake ... but just stick with me here for a moment. What I'm leading up to is what I see very few people talking about CLEARLY when it comes to SEO stuff. My people call it - The Popular Vote.
The Popular Vote (as we refer to it) - Has Dominating Control (about 93%) over your Search engine Rankings. In short ... the Popular Vote of Every Visitor To A Site.
This is a subject for a totally different post. But, so as to not leave you empty handed with just my theory thrown about. Let's pick on DMOZ for example (something my people have been mocking since it's inception).
When you do a Search on Google for "Cars". On 1 hand Google has the Link Vote from say 100 Authority Domains... and in the other hand Google Has The Popular Vote(The Vote of Millions of internet Surfers).
Which vote do you think is going to determine who comes up high on the SERPs??
Do you think the vote of 10,000 people at DMOZ (The Authority Domain) will out rank the vote of millions of users on the Net?
It goes deeper than this of course but this is all I have time for at the moment.
JR.McLaren
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