Quote:
Originally Posted by Everess
The search term in the URL is still a factor... but not nearly as important as it used to be.
Think of it like the Page Title: If a User types in "BestBuy".
Domain BestBuy.com Would match Better than Best-Buy.com because the search string is a single word.
If a user types in "Best Buy"
Domains: BestBuy.com and Best-Buy.com would likely see NO Difference because the URL contains both words even though it is a 2 word Phrase.
But again, the significance in the URL is not something to stress over.
Focus on your Page Title and Meta Description and Inbound Links
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how about this scenario:
user types in "big ass" in google
which site ranks higher for "big ass" all else being equal:
bigjoesautoglass.com or really-big-hot-phat-ass.com
?