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I just bought a new 55" LED 3D TV and it cost me $3200 out the door with warranty, taxes, 2 "Chocolate" HDMI cables (heavily discounted, $120 for both), a blue-ray player (free) and a pair of Active 3D Glasses (free).
I basically got the Black Friday special price and free blue-ray and 3d glasses, but 1 day before hand because I chatted up the sales guy, plus I got huge discount on the HDMI cables ($120 each usually).
New TV's always cost around $3-$4K
Actually, I think it was the same model TV you linked to... not sure though
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