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In preparation of launching a new affiliate program I am stuck with the same question. Since I do have a strong base of own traffic, I certainly don't want affiliates to compete for my own traffic so I will write up TOS that will eliminate certain way of using my brand such as using it's name in adwords or registering LAL domains.
The tricky questions is: how many affiliates care to read it before they start promoting the way they are used to?
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