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The idea is we pay affiliates to generate sales that we would otherwise not have, where as this cuts in to our organic sales.
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Do you spend money on google ads? He do.
Doesnt he generates u sales? I guess he do.
Isn't what u want? Sales? I guess it is.
If he gets a better ranked that 'organic listing' on Google, would u want to ban him for that to?...
I'm not on celebrity niche, but if i would i should be afraid of spend my best enforces to promote you.
I'm just a small guy living in a small country... so, my opinion may not be relevant.
Best regards