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If it's a must-have domain, I'd say try countering with say $1500 and see how that goes. Since the buyer is starting with a mid-4 figure number, $1500 to $2500 may get the deal done.
What is the potential cost of not owning the plural? ... use that as a guide in determining the maximum you're willing to pay.
On a related topic, has the singular version sale completed? Or still in progress?
It's possible the seller of the plural may see the singular is sold and chose to wait it out; mark up it to stratospheric price. Hence, it may be better to agree on a purchase price, even if it's well above what you budgeted, to get a deal done fast.
Where things get a bit tricky is that one, or even both, of the sellers could renege and not follow through - it's a big problem with Sedo...
If you haven't already, deeply research the sellers (who are and where are they located, what other domains do they own, are they members of domain forums, do they actively buy/sell, etc) and the history of both domains - knowledge can be power; be the extra motivation for a seller thinking about reneging to follow-through on a sale.
Ron
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Domagon - Website Management and Domain Name Sales
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