It would be counter productive if affilaites and sponsor were bidding against each other, driving the price up and just making more money for google.
It is not easy making a profit with adwords with clicks in the UK at £0.04 so if we found an affilaite that was doing a better job at it than us we may well agree to let them get on with it !
A lot harder for an affiliate to make it pay with only 50% than us with 100%.
At the end of the day we should be working together to maximise income for both affiliates and us film makers.
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