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Old 12-28-2010, 07:33 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
If you're selling a product these are some things you should never do.

Give it away in such volume, free is competing with you.

Spend half the turnover on giving it away.

Believe giving it away is marketing.

Make your product no different or very little different from those competing with you.

Kid yourself "Branding" works on a crap product. It builds up expectations in the users mind that is easily destroyed.

Think advertising (marketing) is giving the product away on a continual and growing basis. So the consumer can get his daily dose for free.

Con customers in any way.

Thank God the Adult Internet didn't do any of those things. Otherwise the market wouldn't be booming. LOL

Last edited by Paul Markham; 12-28-2010 at 07:38 AM..
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