Quote:
Originally Posted by Paul Markham
Doc I know who Hustler, are, not sure about these guys PB, TB, RK. To my knowledge Hustler don't have a crap product. Branding works for Ferrari, Rolls Royce, Bentley, and a few others. It doesn't work for Skoda or Ford especially the way we do it. To make branding work it has to portray the vision your product is above the rest. If when the buyer gets it he finds it's no different to the rest he is more disappointed because his expectations were higher.
No other company has used the free method of advertising like the adult industry has. They give away little samples, 2 for the price of 1 offers and similar. No freemium isn't new. But it's never been taken to the level of the adult Internet.
None have built a network of free samples so big it rivals the product sold. Imagine a biscuit maker giving away enough biscuits for a day outside a supermarket. The pile of free biscuits is replenished every day, there are every flavor the buyer could wish for and all the buyer has to do is fill his basket with free samples and take them home. How many packets do you think he will sell?
The economic decline is not the only reason the market is down. If you're praying it will return when the economy recovers. My advice is to save every penny you make now. Because it will get worse.
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Playboy, topbucks aka pinkvisual, reality kings.. other brands in our Industry. Branding works simply because they have a product large enough to reach a global market, thus they can benefit from the branding. Most of us couldn't tap into 5% of the other markets, thus it's pointless.
First, every market is unique - you can't compare ours to others, because it should be unique. Then plenty of markets survive with a free market under them. Cable tv, radio, music in general, software... and lots of other crap too.
Again, we aren't biscuit makers, it costs him to duplicate a product - it doesn't cost me anything for someone to view my video on a tube. And lots of bakeries, butchers and stores give away free samples in hopes that you buy those samples. And like us, they don't give away everything or the best parts.
Free porn doesn't rival paid porn, not at any level - not even a tiny bit.
It will get worse on what scale? Right now it has improved from what it was two years ago... I'm not expecting it to turn around, nor do I care if it ever does. I don't think anything is wrong with our Industry vs. any other Industry. Right now, during economic downturns is the largest chance of making huge money in ANY Industry, including porn.
Straight up - if you don't like the direction YOUR business is going in - then change it. Plenty more money to go around if you can't hack it on this side of the fence.