ABT = Always Be Testing
Honestly, do what generates you the most revenue, and the only way to determine that is by testing. Split test tours, split test pricing options, split test showing prices or not.
Hell, even split test merchant accounts.
There are tools available for affiliates to do split testing with CPC campaigns (prosper202/tracking202) you could set up your pages to constantly be testing and optimizing.
In the end it doesn't matter which way you go, because if you go the route that generates the most revenue for you, it will also generate the most revenue for your affiliates.
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