Quote:
Originally Posted by Fuller.CM
How about if you can't beat them, you change your tactics. Just producing and marketing your content isn't enough these days you will also have to take steps to protect it.
From our experience the paying customers of the past and of today pay for one reason. Convenience. These are people with more money than time. We've all made that transition as we've gotten older. These customers also have more to lose by pirating it than they do by purchasing it.
That's why we see tube sites as the number one threat to your sales, they are not putting the user at legal risk (torrents) they are not forcing them wait 1 hour+ to download then view a video before they even know if they like it (file locker websites) and they do not have to spend hours googling around registering to find links (forums).
Tube sites with instant streaming and seeking to any point in the video are taking your paying customers because they provide the convenience with no downside risk.
If you want to continue to prosper in the age of rampant tube site piracy then look into a content protection service like ours.
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Tube sites are not the number one threat facing producers. If that was the case then you wouldn't see so many of them working with tubes. Tubes are the next MGPs. The "Illegal" tube sites make up less than 3% of the overall content piracy we encountered this year. Producers are not uploading site rips to rapidshare or hd vids to torrents. Big difference.