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There are pros and cons to both models. The article is written by the owner of a free site so naturally the writer is going to present his model as being superior, but truthfully there are reasons both will continue to exist.
I actually like OK Cupid, I think they have a good product. I'm not going to nitpick at them, but I will say that free dating sites have been around for a long time and they haven't really created a dent in the market.
OK Cupid and Plenty of Fish are not new products, they've been around close to a decade and they really haven't changed the game or destroyed the demand for premium dating services. If pay dating sites were on the way out In fact, most generate the majority of their revenue upselling their users to premium dating sites.
If free dating sites were going to over take the paid model something more would have happened by now. OKCupid is great in its own way, but it's not going to take paying customers away from sites like eharmony or ashley madison. If free was a threat to paid sites why do so many exist by upselling their users to premium communities? The answer is because they don't. They're different animals which IMHO don't so much comete as the seem to compliment eachother.
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