WOW!!! Who'd have thought that??
Either Steve's telling the truth and the alexa result is the same as it was after Zoey Zane's death and WOULD BE for any other celebrity after THEIR death, or it's a desperate attempt to regenerate interest in a dying site, OR a bad taste way of closing the site altogether. Oh yeah, it could be he was misinformed and jumped the gun too.
We'll all know in time.