Quote:
Originally posted by Dianna Vesta
Here's something really interesting...
Years ago I charged a flat rate. Then trials became popular so I did a 3 day trial. My subscribers started playing a game of joining trials and then canceling. I saw this happening every update. There were some that went in, downloaded a bunch of stuff and cancel for a few months, then come back.
I ended the trial and people still joined. I offered a loyalty discount after the first month; 29.95 first signup then 24.95 each month after.
It didn?t matter for a while?people still joined. Signups slowed down so I started doing 2.95 for a three day pass, then 29.95 full membership and 24.95 for loyalty discount. For now this is working. You have to always try new things.
You can offer both.
I wish the billing companies had a script to offer a one-time free trial that at least monitored the useage of a credit card or address- to be able to allow one trial per customer. That would be great.
|
try a limited trial instead. if they want the most recent update make them rebill less the trial cost. don't give them everything with the trial. give them a bit and also show them everything else that they get if they rebill monthly.