Quote:
Originally Posted by alf6300
I've been looking into the option of having an own merchant account. I convinced myself that it's not a viable option until you have a strong brand recognition. You need trust to build a business in the industry (towards customers, affiliates, etc.), and by having a 3rd party processor you are borrowing their trust.
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We have a thousand merchants that would argue otherwise. Having your own merchant account when using a gateway processor that helps you cover all of the bases is a very good option. Treating affiliates fairly does not come from the processor, it comes from the merchant and their program. Affiliates know what works for them and what doesn't. Also, when you have your own merchant account, you have much more control and are able to be very flexible with promotions, join page looks, fraud settings and so much more, thus helping improve conversions which make you and your affiliates more money.
Please contact us to learn more.
Mitch
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Mitch Farber
CEO - NETbilling, Inc.
Email / Phone: 888-357-8166 / 661-252-2456
Transaction processing & 24/7 call center services with exceptional rates and flexibility, since 1998!