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Hey Reggie,
Buying traffic can help you to launch your projects quickly but it's not easy to get a positive ROI. Competition is tough.
You need to determine a budget and to run many tests with different marketings, different ad spots, different fullpages, etc... (A/B testing). You also need to manage the specific vocabulary used in traffic buys (eCPM, CTR, Cappings, CPC, CPV, etc..) and try different platforms.
Several companies were mentionned in this thread. The majority are very serious.
What i can tell you about ExoClick.com is that we provide traffic from the same sites and many others. We provide tracking tools to follow your ROI in real time and we geo target all our traffic. No minimum budget needed, no commitment and our support team is available every day to help you to create, manage and optimize your campaigns.
Buying on your own is an other interesting option. It's possible for a webmaster to get an agreement with small sites and i encourage you to do so. However you'll never be able to buy directly on the biggest sites. Even if you have good contacts, you'll have to buy bulk traffic and spend a lot of money. That's why, brokers and advertising networks are the best solution to buy traffic from large sites. The small margin taken is highly compensate by the security, the transparency and the efficiency of the targeting.
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ExoClick.com / ExoClickMobile.com
Deloitte's EMEA Fast 500 2012
Traffic Company of the Year 2013
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