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The fight against online piracy of porn is nothing new. It's been going on for over 15 years. Back in the mid 90s I belonged to a group led by Steve Easton called APIC. It included many top producers and publishers. Steve was trying to stop people using pirated content on Newsgroups and in paysites. Often it was only images scanned from a magazine, still piracy. Steve was fighting an uphill battle.
The idea piracy can be stemmed or stopped by fighting it directly, is wrong. It's too late and without massive worldwide Governments coming down on piracy there is no hope of stopping it. And few would welcome such intrusion.
The only way to decrease the effect of piracy is to copy the business model of the film or music industry.
The film industry has made the experience of going to the cinema to see the latest movie an enjoyable experience. A pirated movie on your TV can't replace a night out at the cinema for many.
The music industry has turned to products that the mass of free downloaders are not interested in like classical music even the pope has a CD now. And producing over night stars who come and go very quickly.
And both industries spend a lot on producing a product that's more individual and often better quality then the porn industry today.
The problem with porn is too much of the content is the same and easily produced. Getting away from that business model and then making it hard to pirate is essential.
If the cost of production is too high for an individual paysite, then paysites have to share in the cost and have semi exclusive rather than cheap easily duplicated exclusive.
Turning the tide of piracy bu legislation will not bring customers back. They will simply view free legal porn. The cost of hosting and BW is so low it's cheap enough to give content away for free. The only way is for paid porn to be far better than pirated and worth paying for.
With thanks to TLE
- Create a more enjoyable bonus packed, user friendly environment in support of your product or content.
- Innovate ways to access your product. More options, more simply and rapidly within the new mediums now available.
- Create a price structure that makes stealing something almost unnecessary. Smaller chunks for less.
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