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This isn't actually that big of a deal...it does put a crimp in cross sales, but we knew the time for that was kind of short...it's all about passing data to a 3rd party. This doesn't mean you can't have upsells. You just can't pass the credit card number, etc. Those have to be manually put in again. It doesn't affect stored card numbers, one-click checkouts or whatever amazing has.
Is it going to affect some companies more than others? Sure, but overall, it might be a good thing for the industry.
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