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My theory is this:
For the past 10 years, if Britney Spears farted in public it made all the newswires. If something gets picked up by TMZ it then ends up on 100,000 blogs. Katy Perry had a great last year, but her shit is fading and she doesn't want to be forgotten. And that Russel dude is the most un-funniest hack around. There were probably sitting around smoking weed and came up with this plan to play the media and public like puppets.
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