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no strategy involved. People are sheep and will believe pretty much anything their party(politicians) tells them, no matter how many times they get burned by them. Just flip on over to the popular feelings/views of the people and feed them the BS they want to hear.
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“If we are to have another contest in the near future of our national existence, I predict that the dividing line will not be Mason and Dixon's but between patriotism and intelligence on the one side, and superstition, ambition and ignorance on the other.”
-- Ulysses S. Grant
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