Quote:
Originally Posted by dazzling
Today I bought a book on this, and there has been decades and thousands of research studies done on this. Im still reading it, but one interesting chapter is on how fast food outlets package in red and yellow because research has shown that those two colors combined increase appetite.
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Yes, most corporate fast food chains rely heavily on color. LOTS of info out there on this and it's all very interesting stuff.
Which book did you get?