Quote:
Originally Posted by ShellyCrash
This is great advice.
They start promoting themselves in place of the brand and in the process they take their eyes off the bottom line.
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and a

on Patrick Kings advice, dead on and how I have managed to stick it out as long as I have
and I second what Shelly said. The cult of personality has many followers. When you start taking the focus off the product and make yourself the hype it is only a matter of time before you hit that brick wall