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demo.fordrupal.com/platino
You could also add a blog for every user, forums, folksonomy, tags, etc.
The point of the web 2.o bullshit is like others have said, usability as well as UGC and a sense of community.
Adding an apache solr search with auto complete and having the server to back it all up would top it off. Then moving on to other features of interactivity, activity streams, pm's and user relationships, related content blocks, advanced profile pages, etc. all while staying unique.
I have several projects in the works which use these techniques as well as others and they seem to encompass the whole web 2.0 namesake (which is actually what the www was designed for originally per it's originator) and they seem to be quite successful to this point.
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