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Actually yes, I have to admit I've noticed that attention to porn has been increasing within the mainstream community over the past few years. Here and there I bump at articles and interviews of people associated with different areas of Internet business from ISPs to marketing services, mainly mainstream, and many of them bring up porn as a means of popularization of certain technologies amongst consumers and that it's porn what will dictate multimedia formats in the near future.
It's nice to see porn finally being recognized as real business.
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