Thread: design skills
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Old 01-20-2011, 03:05 PM  
xenigo
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Join Date: Jan 2001
Location: Oakland, CA
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Quote:
Originally Posted by alf6300 View Post
Also "good-looking-design-in-theory" is not necessarily what converts best.

Say you test 3 banners: 2 great ones and 1 ugly one.
It happens oh-so-many-times that the ugly one gets higher ctr..
Yeah, totally... and I've designed some of the most obnoxious ridiculous galleries that converted so fucking incredibly well off a small trickle of traffic. Design doesn't always make sense... a lot of times it's just about what works, versus what doesn't.
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