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I've been in business now since 1996, and have been making sales on our network of sites ever since. I've also been selling links/hardlinks on our sites for nearly a decade, and without incident -- and up until about 3 years ago, on shared IP addresses.
The ONLY reason I pay extra for extended IP blocks and "class C's" now is that is easier to just pay for them rather than try to explain to a potential client it is not necessary at all unless you're trying to circumvent quality control measures in place at the SE's.
When you focus on relevance, and original content versus link schemes and trying to circumvent control measures, stuff like "multiple class C's" is just an expense and not a necessity. But again, it's simply easier to pay for the "C's" than to explain to people how it otherwise will not affect them on our network.
I just chalk it up these days to a business expense.
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