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First I look at their sites - looking for originality,design,etc.. then I try to call them. Then I spend about 20 minutes asking questions about their programs and policies, while I'm reading them. That usually lets you know how well they know their own program and their attention to affiliate details. After that I ask questions that are blatantly breaking their rules to find out what kind of people they are. After that I signup and send 5k test traffic.
I too will not do business with someone I can't reach on the phone at 3am.
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