Quote:
Originally Posted by ShellyCrash
You make it sound like I want to ruin their fun 
I can't imagine why they would reject that?!
It was pretty awful, but I think that's also part of the game. They're stepping it up a bit this year to put out a commercial that not only gets banned but also has such a WTF factor they are probably looking for it to go viral.
I'm surprised it's still working but I don't shit on them for it, if it's still working why stop? It is smart & they absolutely have the most amazing PR guy in our industry.  |
Posting from my phone and its a pain in the ass to edit quotes...
No, I know you do not want to ruin their fun, but I also know you have the inside scoop on how they operate and what your response would be.
As to the people questioning why the media buys it ... they buy it because the consumer buys it. Their only goal is advertising revenue and such stories drive it. It is so much cheaper to reprint a press release than it is to do real reporting. This type of press release sounds like reporting to the average consumer.
Media is smart. Consumer sometimes not so much. Sad.