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Since most of my "sponsors" are people I promote because I like them, price doesn't affect the decision much. If it were just for the money, I would start at $20 sites, and would avoid anything over $34.95... The balance between a good payoff and conversions.
On a related note, I just raised my pricing to appeal to webmasters more. I think falling in the middle of the range I quoted appeals to most people. (But what do I know about most people?)
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