This does not seem like good business sense to me. Just because I may like the webmaster does not mean that the site will sell or even retain.
I don't know about the rest of you, but I am into this for the money. The webmaster can be the biggest dick in the world but if his sites sell and retain then you make more money than you do if you push your buddies site.
I can think of a couple of rather large programs who's owners post here on a somewhat regular basis and I can personally tell you that these owners have bought the friends they have, in most cases. Is this how you justify if you like the owner or not?
Seriously, I would like to know.
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