They say playboy is worth $200 million (
link) which does not seem a lot for a company that is well known in many countries.
Personaly that silly old fart Hefner should now have nothing to do with playboy. He is a bit like Paul M. He lives in the past and thinks he knows best.
Its about time somone would have the guts to say, sod off you daft old coffin dodger, no one could care less what silly moo your pretending to have sex with.