Quote:
Originally Posted by cooldude7
i would lease playboy name for some millions for new products
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One problem is that the Playboy brand is perceived differently in different countries/cultures.
In the U.S. it's still a no-no for many mainstream brands, while in other countries (namely eastern/central Europe) you have the likes of P&G sponsoring Playboy events. And I saw, in Poland, middle aged housewives buying PB for tips on how to get dressed etc, and sharing them with their daughters. It's positioned/perceived not far from Cosmopolitan there, or maybe Vogue.
When you run a global brand, this inconsistency is an issue.