Quote:
Originally Posted by closer
in the hands of a great marketeer, the playboy emporium could be re-glamorised. Problem is, not so many great marketeers around
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What about Manwin. Giving the product away is the new marketing.
Quote:
Originally Posted by alf6300
One problem is that the Playboy brand is perceived differently in different countries/cultures.
In the U.S. it's still a no-no for many mainstream brands, while in other countries (namely eastern/central Europe) you have the likes of P&G sponsoring Playboy events. And I saw, in Poland, middle aged housewives buying PB for tips on how to get dressed etc, and sharing them with their daughters. It's positioned/perceived not far from Cosmopolitan there, or maybe Vogue.
When you run a global brand, this inconsistency is an issue.
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Very true. My 8 year old wanted a T Shirt with the Playboy Bunny on. Shocked that they even had those for 8 year olds.