C is lame... you can't create really successful localized dating sites because "local" is a geographical impossibility... e.g. if you're in California but on the east side then west CA would be less local than another state which borders to the east... Same thing for a city... Full featured dating sites (read, worth a shit) use spatial indexing to solve this problem...
Also, localized sites won't attract nearly the crowd that a larger dating site does which means... less revenue, less features, and less popularity... given that the company running the ship is worth their salt...
Best thing out there right now as far as product goes is OKCupid... Their stock is consistently growing as well. I'll go ahead and say right now they're headed for industry domination. They've only recently begun to monetize their product and they're ripping out great changes to their product and model pretty damned quickly.
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