It's a scare tactic to force ISP's and world networks to invest/migrate to IPv6.
IPv6 has been ready to roll for some networks for years. ARIN has been pushing IPv6 implementation for something like 10 years. However, even with the death gong rings, and countdown clocks the past 2 years few seem to be taking it seriously for whatever reason.
This should wake up many and get them moving.
