Quote:
Originally Posted by TheDoc
Surfers expect "exactly" what the tour sells them. If the tour doesn't sell weekly, monthly or updates at all the customer doesn't "expect it."
Stop assuming every surfer wants/requires the same thing....
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Okay but now we're talking about updating at least once a month. Look at it from the POV of both the surfer and the affiliate promoting them on a revshare basis. What incentive does the surfer have to not cancel their membership if there is likely not going to be any new content next month? It makes a big difference.
It's also a good idea to update the tour so that returning customers who canceled will be more likely to join since they will know they haven't seen it all before.