Quote:
Originally Posted by TheDoc
They expect what is sold to them on our a tour... period!
What you're doing, is telling them what to expect - when that wasn't sold to them. If you have 5 scenes on a tour, don't talk about updates, etc - a member expects 5 scenes, that's it! If you sell updates - then they expect that...
|
Well they aren't stupid. If you never update and they can tell this by the fact that they never see any new updates why wouldn't they cancel? Do you buy the same Movie on DVD over and over again? Would you subscribe to HBO for one year if all they did was show the same 5 movies over and over with no updates? Of course you wouldn't.
If you're not updating once a month you're significantly hurting your rebill rate. I know this doesn't mean as much to many sponsors who now focus mainly cross sales and carding schemes but back in the day retention was one of the primary concerns that a paysite operator had.