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The problem with updating comes down to one thing. ROI.
If it's not worth it it won't happen, if it is it will happen.
Often many site think it's about the numbers of updates. Sites have 1,000s of videos and still add 3 more every day that are duplicates of the same content they and 100s of other sites have.
The customer is far brighter than that. He knows for his $30 he can hang around on site A to get 30 more updates for his $30. Or go to another site and get 300+ for his $30.
What would you choose?
And don't tell me if it's exclusive, it's the same cloned scene that's on most sites. The better choice is 300+ scenes shot by another guy rather than the 30 scenes shot by the same guy. FEW shooters or models have that much talent to keep someone glued to the site.
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