Quote:
Originally Posted by CamChameleon
Lost money is spending years building a platform for every device and that doesn't even take into account all the new handsets hitting the stores in the future! The point i was making but feel you missed is to look at where you traffic is then see what devices are most popular in that region then create a solution for them. Once up and running use you data to extend your supported handsets list. The way you guys are pushing this is you will fail if you don't cover every handset which is NOT true! Do you think a guy with a nokia 3310 will spend x amount on content every week... i don't think so if he cant afford to upgrade his phone is he the customer you are going after!
Not every technology is key today some of these handsets will come and go will you be spending $$$ making these work on your platform... Google have the man power to go after them all but 99% of people here don't!
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You don't build for every device... but you don't ignore device traffic you have. Mobile/portable technology is basically either web kit ready or wap, either way you're not doing much extra work other than adjusting css/features presented, width, etc.. Which takes all about 10 minutes to check, update and redirect - not years.
Once your videos are ready, it's just about offering various sizes... a very easy task, and very easy for today's cms's to split up.
Mobile isn't "A" website, it's many WebsiteS in one, formats, styles, layouts, video types, etc.. Look at the posts in this thread if you want to see what separates out the big players (technology developers) from those that slap up the same content on a mobile tour as the paysite has, with no real technology behind it. It's a clear line - and the big players for sure aren't ignoring devices or the ability to bill them.