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It's one of those things that you can't really build off of and get people to buy new versions. It's like if cell phones never had any new features, just new ring tones, it would be really hard to sell new phones every few months. Same with Guitar Hero, you can only really offer new songs which isn't enough to get people excited about spending money.
I just heard that COD is going to have a new on-line platform which sounds like they are going to charge for playing.
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