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If you make a page with the title:
Doc's Big Friendly Red Dogs and you make the url, Doctors Friendly Pruple Dogs, after the page is indexed, an exact match search on "Doctors Friendly Purple Dogs" won't return anything. Just like p=100 wouldn't return anything or a short name if you used one.
It makes no difference... if anything, having the text repeat that much, harms you - it shows you're trying to spam.
I do it two ways, either stick with ?p=whatever or shorten it to something like Docs-Dogs.
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