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Filtering various traffic off, if it's dialer, various countries, keywords, ect has been around since pre-2000 for programs... I would say it's more than standard today for established programs.
You should redirect your own traffic off to your own whitelabel or sell it off to one of many buyers and don't worry about it.
Lots that can be done filtering wise to ensure you're sending only the best chance to join traffic to each of the proper sponsors that can convert them best. That's exactly what they are doing, and exactly what ever affiliate/webmasters should be doing - rather than letting the Sponsors do it - which all do it differently.
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