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It makes a big difference with who you are sending the traffic to. Try to think like a surfer and look at your numbers as well. Do they update? Do they have a pre-checked cross sale which rebills at $39.95? That is one way to make a surfer paranoid and cancel in order to make sure they don't get hit by hit...despite what they people living by them will tell you. Your average surfer doesn't know what you know. And the chances are high that they are already uneasy about the transaction based on other negative comments.
The numbers don't lie. There are all sorts of things a sponsor could be doing and it doesn't necessarily have anything to do with NATS. Some are just weasels themselves. Drop them if they are performing badly and move on.
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