Thread: Radiohed not giving away their new album
View Single Post
Old 02-14-2011, 05:40 PM  
Brujah
Beer Money Baron
 
Brujah's Avatar
 
Industry Role:
Join Date: Jan 2001
Location: brujah / gmail
Posts: 22,157
It isn't about always giving away -everything- for free. It's about using a -free- giveaway to increase exposure and gain fans to help increase future sales.

Gideongallery's recent Neil Gaiman video highlights this.
__________________
Brujah is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote