According to a new Harris poll, users actually PREFER and ACT ON advertising that are inside apps instead of other methods of presenting the ads.
Source:
http://www.emarketer.com/Article.asp...kieSupport =1
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A Pontiflex survey conducted by Harris Interactive found that very few smartphone users preferred ads that were like commercials or that featured video. Just 15% of all adults liked such ads on their phone, vs. 63% who preferred more basic coupons, deals or newsletters.
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