Because of the limited editing allowed on most whitelabels ? what real SEO value are whitelabels? If you want to buy traffic to your whitelabel that I could see, as it also becomes a branding strategy. I think the current whitelabels are more egocentric (my own site (powered by a sponsor)).

However, for certain programs that are cookie based, the fact that their whitelables do not require cookies might be of value. We don't have that cookie issue at XloveCam. Nor to we attempt to saturate the traffic in some way so that referrals are "pre-cookied" and we can avoid paying revshares to affiliates.

In spite of the above, we will be releasing something a bit different in a whitelabel shortly. If this makes a real difference it will be interesting to see...