Originally Posted by lauralace

To go into more detail regard Black Hat protocol and what NOT to do, we?ll start with keyword stuffing. The main idea behind this is it packs a huge list of keywords onto your site and not any real legitimate material or content. This method worked for a while but as companies such as Yahoo, Google, and Bing have caught on to these practices, they have banned this style and have actually enacted penalties that lower offender?s ranks on the SERP?s.