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If there cable gave more ondemand options by vastly expanding their library cable companies could totally kill it.
I only really watch rentals on my home television. I don't need physical DVDs. Right now the shortcoming of both streaming and ondemand is they don't have the same selection as the by mail.
There are no more brick and mortar stores in driving distance where I can dig through bins and find underground cinema, or rare movies. If it's something of an acquired taste or off the beaten path if it hasn't made it to the critereon collection I'm SOL. My choices are either dropping it in the queue and putting it out of my mind until it eventually arrives or ordering it online, which depending on who's selling can take anywhere from a few days to a few weeks.
The first company to allow me to watch something like "The Foul King", "In the Company of Wolves" or "Deadly China Hero" within hours of wanting to see if will be king.
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