Quote:
Originally Posted by plsureking
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Differentiating Your Free Offering From a Paid Offering
This is probably the hardest part, and probably one that will take a number of iterations to get right. You might always be tweaking the location of the upsell points that entice a free user to pay for your premium offering. Start with putting these upsell points in places where there is some value for the free user to need more and it?s evident there will be an increase of value if they turn into a paid user"
Constantly tweaking is 100% right on the money. It will always evolve and it can be as simple as pre-checking the right box on the upsell, cutting the free video at the right time, a popup to premium implemented at the right time, etc...
To answer your question, the site from $1500 to $4500 is from changes made from October '10 to date.